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The Protocol Red BookTM: 35th Anniversary Edition The term "protocol" comes from the Greek words meaning "the first glue," and indeed, it may be said that protocol is the glue, which holds official life in our society together. Whether on the local, state, national or international level, proper protocol is vital in assuring that relations between the officials of organizations and governments are conducted with minimum friction and maximum efficiency. In this comprehensive guide to proper diplomatic, official and social usage, the authors define and describe the forms and procedures that constitute good protocol. They provide information on the order of precedence, ranking officials at every level from the President of the United States on down, on titles and forms of address to be used in written and oral communications, on calling cards, invitations and replies, official entertaining and private parties, table seating arrangements, flag etiquette, and much more. Also, this expanded, updated and indexed edition contains new chapters on military protocol, international business, diversity and gifting. There is a fascinating section on the historical background of modern protocol, and an appendix filled with valuable information on dealing with the press, wearing decorations, proper dress, and diplomatic terms.
- Sales Rank: #594841 in Books
- Published on: 2013
- Binding: Paperback
- 464 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
A "Must Have" for anyone who works in the public, travels or entertains!
By Stephen Sciscione
The newest edition of Protocol is a comprehensive guide that covers all procedures for entertaining, hosting events and social functions. If you are a global traveler it includes current information and the proper etiquette you will need to know. Whether you are a world traveler, in business or work in a public institution, the updated information in Protocol includes not only how to dress for events, but how to maintain diplomacy from your "invitations" to your "thank you" protocols.This handbook includes a very informative Netiquette section and valuable resource directories. Obviously these authors are the experts in diplomacy, this book includes all the information and details you will need to conduct good business today.
2 of 2 people found the following review helpful.
A reference on social usage not to be without
By Andrea Buechner
Richard Sand's 'Protocol' is a must-have reference book for any professional responsible for the planning and execution of high profile social events involving government officials, military personnel and/or corporate executives. As the director of marketing for a large Philadelphia law firm, I found 'Protocol' to be a practical and relevant resource. I wouldn't be without it.
2 of 2 people found the following review helpful.
Essential Office Reference
By Graham Park
This protocol manual is essential for offices that process events. The history of protocol which is at the beginning is a great read.
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